The American Rodeo Queen, cowgirl and ambassador to rodeo they represent. This series by Jules Frazier began after she was crowned Miss Days of the Old West, Rodeo Queen of the Hailey Rodeo in Idaho in 1985. Following that year, she scraped her plans on moving to New York to pursue her fashion photography career and instead, traveled across the west photographing Rodeo Queens in vivid color for over two decades.