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FADED ICONS OF THE WEST
Signed Limited Edition
Faded Icons of the West is a visual chronicle of the American West by photographer Jules Frazier. It began in 1985 with her portraits of rodeo queens and grew into decades of work through 2019, spanning rodeo, ranch life, cowboys, neon, roadside Americana, and wide-open landscapes. The result is a deeply personal monograph of Western life.
The book is organized into eight chapters: Frontier, Blue Tone, Neon, Rodeo, Rodeo Queens, Ranch, Roadside, and the Making Of. Nearly all of the imagery was shot on film, in 35mm, 2¼, and 4×5 formats, using Nikon, Canon, Hasselblad, and Calumet cameras. An index documents each photograph by title, subject, location, and date.
Pre-order now for shipping in November.
Book Details
- Size: 13 × 11 inches
- 222 pages
- Premium matte photographic paper
- Primarily film photography, 1985–2019
- Cameras: Nikon, Canon, Hasselblad, Calumet
- Signed Limited Edition of 700
- Made in the USA
Book with Signed Print





*Offering the book with a signed 12x8 print of the cover image "Posse"
FADED ICONS OF THE WEST
Collector's Edition with 12 × 8 Signed Print
The Collector's Edition pairs the signed book with a 12 × 8 inch signed print of Posse, one of Frazier's signature American West photographs.
Pre-order now for shipping in November.
Book Details
- Size: 13 × 11 inches
- 222 pages
- Premium matte photographic paper
- Primarily film photography, 1985–2019
- Cameras: Nikon, Canon, Hasselblad, Calumet
- Signed Limited Edition of 700
- Includes: 12 × 8 inch signed Posse print
- Made in the USA
Inside the book
Jules then and now
What started the series..from ski bum and photographer in Sun Valley to Rodeo Queen in 1985, Jules commemorates her title from 40 years ago and participates in the 4th of July Rodeo in Hailey, Idaho. 07.02.25



Blog posts

Jules Frazier Photography in The Horse Whisperer Film and Posters
Jules Frazier’s Western horse photography was used in the promotional campaign and on screen in Robert Redford’s 1998 film The Horse Whisperer.
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Featured: Jules Frazier Fine Art Photography for Alaska Airlines
Jules Frazier fine art photography was selected for an Alaska Airlines campaign, featuring a vintage Texas cowboy boot from her collection of Western images.
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As Seen in Mountain Home Magazine: Western Design Conference
Jules Frazier’s Girl on Horseback was featured in Mountain Home Magazine’s Fall 2024 coverage of the Western Design Conference in Jackson Hole, Wyoming.
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