Stetson Hat Box Featuring a Jules Frazier Fine Art Photograph

In the late 1990s, my photograph Wranglers was selected by Stetson for its iconic hat box.

The previous photograph on the historic box had been used for years, so seeing one of my own American West images take its place was an incredible honor. Wrangler wrapped around the box and became part of the packaging for one of the most recognizable names in Western style.

Years later, finding one of the original boxes again made the moment even more special. It remains one of my favorite intersections of photography, Western culture, and design. 

What an honor!