Featured: Jules Frazier Fine Art Photography for Alaska Airlines

A vintage cowboy boot I found in a Texas thrift store eventually made its way onto an Alaska Airlines billboard.

The photograph was selected from a larger collection of my Western cowboy boot images for an Alaska Airlines advertising campaign promoting nonstop service from Seattle to Houston.

Part of my ongoing Jules Frazier fine art photography of the American West, the boot began as a thrift-store find that I brought home to Seattle and photographed. Years later, seeing that same image larger than life on a billboard advertising flights back to Texas was a wonderful full-circle moment.